From Failed YouTuber to Poker's Content King
Ethan "Rampage" Yau didn't set out to become a poker star.
He just wanted to make good content.
Before the vlogs, before the sponsorships, before the high-stakes cash games—Ethan was grinding something else entirely: YouTube itself.
He built channels. Dozens of them.
Gaming channels. Lifestyle vlogs. Tech reviews.
All of them failed.
But every flop taught him something. About editing. About pacing. About how a thumbnail can stop a scroll and how a story can hold attention. While most players were learning GTO, he was learning CTR.
When he finally discovered poker, he didn't come at it like the others.
He didn't sit down as a grinder who happened to pick up a camera.
He came in as a creator who happened to fall in love with poker.
That one difference changed everything.
Where most poker vloggers try to document hands, Ethan built stories.
He turned buy-ins into arcs. Losses into plot twists. Wins into emotional payoffs. He wasn't showing pots—he was building characters. He knew that people don't watch hands, they watch humans.
And that's why he exploded.
While others treated YouTube like a side hustle, Ethan treated it like the main event.
He learned the algorithm. He studied audience retention. He tested titles, formats, thumbnails—everything. Every vlog was a hand history in storytelling.
He didn't need to be the best player in the room. He just had to make you feel like you were sitting next to him.
Today, Ethan Yau has what every poker player dreams of—freedom.
Freedom to play when he wants. Freedom to create what he loves. Freedom that came not from variance, but from vision.
Because he figured out the real cheat code:
The game isn't just on the felt.
The game is in attention.
And if you can win there, you can win anywhere.
Ethan "Rampage" Yau didn't transition from poker to content.
He flipped the script.
He went from content to poker—and built an empire by telling stories that made the world care.
That's not luck.
That's leverage.