$15M in Winnings. Now Building the Next Generation of Poker Training.
Jonathan Jaffe has been at the top of poker for nearly two decades — but lately, the real game he's been winning is off the felt.
After earning more than $15 million in live tournament winnings, Jaffe could have coasted. Instead, he's taking the same strategic precision that made him elite in poker and applying it to something far bigger — building businesses, brands, and audiences.
Jaffe isn't the type to just play the game. He studies it, breaks it apart, rebuilds it better. That mindset birthed GTO Lab, a poker training company that blends elite coaching with tech-driven tools for serious players. It's not a content farm — it's a startup built with a founder's brain and a grinder's heart.
GTO Lab: Elite coaching meets tech-driven poker training
He co-hosts the GTO Lab Podcast and recently launched Chirp & A Chair, a behind-the-scenes look at the high-roller world with Seth Davies. The show hits on everything from emotional discipline and risk management to crypto's influence on the game — the kind of stuff that only someone who's lived the highs and lows could talk about with authority.
Now, Jaffe's turning that same curiosity into his next big project: a book that pulls back the curtain on the hidden world of high-stakes poker. But make no mistake — this isn't a memoir. It's a founder's playbook written through the lens of a competitor who's learned to turn volatility into an advantage.
At the table, Jaffe mastered decision-making under pressure, risk allocation, and emotional control. In business, those same skills are his cheat codes. He builds like he plays — with long-term vision, relentless study, and the ability to keep his cool when the stakes get uncomfortable.
Jaffe's not just chasing pots anymore. He's chasing possibility.
And for anyone who's ever wondered what happens when a high-stakes mind trades in cards for creation — Jonathan Jaffe is the answer.
Because when you've spent your life learning to win with incomplete information, you don't fear risk. You monetize it.