The Quiet Architect of the Poker Empire
Some players chase trophies. Jonathan Little built a machine.
Long before poker players started "monetizing their brand," Little was already doing it quietly, methodically, and relentlessly. While everyone else was debating solvers and hand charts, he was building PokerCoaching.com into a multimillion-dollar education business that now reaches tens of thousands of students worldwide. Courses, quizzes, webinars, and books all feed into a single ecosystem designed to make poker mastery scalable.
He didn't do it with luck or flash. He did it with systems.
Jonathan took the discipline that earned him more than seven million in tournament winnings and rewired it for business. Every process documented. Every repetitive task delegated. Every ounce of knowledge turned into a product that works while he sleeps. When most players saw poker as a career, he saw it as a foundation to build an empire.
That calm, neutral table demeanor that's made him one of the most respected pros in the game? It's also what makes him an elite operator. While others tilt at the table or burn out online, Jonathan treats both poker and business like data. No emotion. Just adjustment and iteration.
Today, PokerCoaching.com has grown from a one-man side project into a full media and training company with a team of elite coaches, automated systems, and a content flywheel that never stops spinning. He's published more than a dozen books, runs one of the largest poker training platforms in the world, and continues to expand his reach through live events, newsletters, and daily content that touches every level of the game.
Jonathan Little didn't just adapt to the new era of poker. He built the playbook for it.
Jonathan Little — Poker Pro. Author. System Builder. Relentless Optimist.
Proof that discipline and delegation beat talent and tilt every single time.