Nikki Limo

Nikki Limo never waited for permission.

Before poker ever knew her name, she was already building an empire from scratch — one video, one joke, one hustle at a time.

Back when most people were still figuring out what YouTube was, Nikki was uploading comedy sketches from her apartment, turning a handheld camera and sharp wit into a fanbase that would eventually reach hundreds of thousands. She didn't have a team. She didn't have a marketing budget. What she had was consistency — and a talent for making people feel like they knew her.

That's how she built one of the most loyal audiences online: by showing up, day after day, with humor, heart, and authenticity. She learned the playbook before anyone called it that — how to turn content into community, community into income, and income into freedom.

When her world expanded into poker, Nikki brought that same creator mindset with her. She didn't just show up to play cards. She built a brand around it — one that now spans YouTube, Instagram, Twitch, podcasts, and partnerships with some of the biggest names in gaming. While others treated poker as a grind, she treated it as a platform.

But here's where it gets really interesting: Nikki used that platform to launch businesses.

She turned her creative hobbies into real companies. Her jewelry brand, Kittens & Coffee, started as a passion project and evolved into a thriving e-commerce business. Her podcasts, including Sh*t They Don't Tell You, reach millions of listeners, with sponsors lining up for her blend of comedy and real talk. She even turned her fanbase into a self-sustaining Patreon community — long before "community monetization" became a buzzword.

What makes Nikki different is that she's done it all without losing her voice. She's funny, unfiltered, and strategic — the rare mix that makes audiences love her and brands want to work with her. As an official ambassador for the World Poker Tour and a winner of the Global Poker Award for Best Short-Form Content, she's proven she can move seamlessly between art, business, and entertainment.

And that's the kind of playbook she could share:

• •How to build an audience that actually buys. Not just followers, but fans who feel like investors in your journey.
• •How to turn a niche into a company. The blueprint for monetizing your passions without selling your soul.
• •How to balance brand and business. The tricky art of being authentic while scaling yourself into a brand people trust.
• •And how to keep evolving. Because Nikki's not done — she's just figured out how to make reinvention her business model.

Nikki Limo is the prototype of what happens when you combine a poker player's fearlessness with a founder's obsession. She's proof that the same instincts that make you successful at the table — reading people, taking smart risks, playing the long game — can make you unstoppable in business.

If you want to learn how to build something that lasts long after the cards are shuffled, this is the story you study.